Credit One Bank, a leading credit card issuer in the US, has announced that it has selected Deutsch LA as its new agency of record for creative, media, and branding services. The decision came after a competitive pitch process that involved several integrated agencies.
Why did Credit One Bank choose Deutsch LA?
Credit One Bank, which has over 12 million customers and offers a range of credit card products, was looking for an agency to help it increase its brand awareness and differentiate itself from its competitors. The bank was impressed by Deutsch LA’s integrated offering, which combines strategy, creativity, data, and media under one roof.
“Deutsch LA demonstrated a deep understanding of our business, our customers, and our goals. They also showed us how they can leverage their full-service capabilities to deliver impactful and efficient solutions across all touchpoints,” said Amber Greenwalt, SVP of brand and advertising at Credit One Bank.
Deutsch LA, which is part of the Interpublic Group of Companies, has a track record of working with prominent brands in various sectors, such as Taco Bell, Volkswagen, Target, and Dr. Pepper. The agency will be responsible for developing and executing Credit One Bank’s brand strategy, creative campaigns, media planning and buying, and analytics.
“We are thrilled to partner with Credit One Bank, a challenger brand that is disrupting the credit card industry with its innovative and customer-centric approach. We look forward to helping them grow their business and their brand by delivering world-class work that connects with their audiences and drives results,” said Kim Getty, president of Deutsch LA.
What to Expect from the New Partnership?
The new partnership between Credit One Bank and Deutsch LA will kick off with a brand campaign that will launch in the first quarter of 2024. The campaign will aim to showcase Credit One Bank’s value proposition, product offerings, and customer benefits, as well as increase its brand recognition and preference among consumers.
The campaign will span across multiple channels, including TV, digital, social, radio, out-of-home, and experiential. The campaign will also leverage Deutsch LA’s media expertise and data-driven approach to optimize the media mix and reach the target audiences.
“We are excited to launch our new brand campaign with Deutsch LA, which will help us communicate our brand story and our unique advantages to millions of potential customers. We believe that this campaign will elevate our brand image and position us as a leading and trusted credit card issuer in the US,” said Greenwalt.
About Credit One Bank
Credit One Bank is a technology and data-driven financial services company based in Las Vegas, Nevada. Founded in 1984, the bank offers a range of credit card products, including cash-back rewards, credit score access, and fraud protection. Credit One Bank is also the official credit card partner of the Las Vegas Raiders, the Vegas Golden Knights, NASCAR, and WWE. For more information, visit creditonebank.com.
About Deutsch LA
Deutsch LA is a full-service agency that specializes in creating innovative and effective solutions for brands. The agency is part of Deutsch Inc., which also has an office in New York. Deutsch Inc. is a subsidiary of the Interpublic Group of Companies, one of the world’s largest advertising and marketing services organizations. For more information, visit deutsch.com.
