The Super Bowl is not just a game; it’s a cultural phenomenon. Every year, millions of people tune in to watch the best teams in the NFL compete for the coveted trophy while also enjoying the spectacular halftime show and the creative commercials. The Super Bowl 2024, which will take place on February 11 at Allegiant Stadium in Las Vegas, promises to be another exciting and memorable event. Here is everything you need to know about the business of the Big Game.
The teams: Chiefs vs 49ers
The Super Bowl 2024 will feature a rematch of the Super Bowl 2020, where the Kansas City Chiefs defeated the San Francisco 49ers by a score of 31-20. The Chiefs, led by their star quarterback Patrick Mahomes, have been the dominant team in the NFL for the past five seasons, reaching the Super Bowl four times and winning three of them. The 49ers, on the other hand, have not won the Super Bowl since the 1994 season, when they had legends like Joe Montana and Jerry Rice on their roster. Both teams have loyal and passionate fan bases, and the game is expected to be a close and thrilling contest.
The venue is Allegiant Stadium
The Super Bowl 2024 will be the first one to be held in Las Vegas, the city of entertainment and gambling. The Allegiant Stadium, which opened in 2020, is the home of the Las Vegas Raiders, who moved from Oakland after the 2019 season. The stadium has a capacity of 65,000 but can be expanded to 72,000 for special events like the Super Bowl. The stadium features a retractable roof, a natural grass field, and an 85-foot-tall torch that honors the late owner of the Raiders, Al Davis. The stadium also has a unique feature: a 55,000-square-foot nightclub that overlooks the field, where fans can enjoy the game and the party at the same time.
The halftime show: Reba McEntire and Usher
The Super Bowl halftime show is one of the most anticipated and watched musical performances of the year, and the Super Bowl 2024 has a stellar lineup of artists. The headliners are Reba McEntire and Usher, two icons of country and R&B music, respectively. McEntire is one of the best-selling and most awarded female artists in country music history, with over 75 million records sold and 16 ACM Awards. Usher is one of the most successful and influential R&B singers of all time, with over 80 million records sold and eight Grammy Awards. The two will perform a medley of their hits, as well as some surprises and collaborations. The halftime show will also feature special guests, such as Taylor Swift, who is dating the Chiefs’ tight end Travis Kelce, and Lil Nas X, who is known for his viral country-rap song “Old Town Road.”.
The commercials: The most expensive and creative ads of the year
The Super Bowl is not only a showcase for the best teams and performers, but also for the best advertisers and marketers. The Super Bowl commercials are the most expensive and creative ads of the year, and they often generate more buzz and attention than the game itself. The average cost of a 30-second spot in the Super Bowl 2024 is $6.5 million, up from $5.6 million in 2020. The advertisers who have confirmed their presence in the Super Bowl 2024 include Pepsi, Doritos, Budweiser, Amazon, Hyundai, and Coca-Cola. The ads will feature celebrities, humor, emotion, and social messages, as well as new products and services. The ads will also be available online, where they can reach a wider and younger audience.
