Bubly’s Bold Move: A Sweeter Sparkle in the Beverage Battle


PepsiCo’s Bubly brand has introduced a new line extension, Bubly Burst, marking a significant shift in the sparkling water market. This new variety aims to offer a sweeter taste without compromising on health-conscious trends. Bubly Burst is set to compete directly with Sparkling Ice, targeting the $1.8 billion sweetened sparkling water market.


The Sweet Strategy

Bubly Burst is designed to appeal to consumers seeking a more flavorful alternative to traditional sparkling waters. With zero added sugar and minimal calories, it provides a guilt-free indulgence. The product line features six vibrant flavors, including Triple Berry, Peach Mango, and Watermelon Lime, each containing 10 calories or less.

Packaging with Personality

Staying true to Bubly’s playful branding, Bubly Burst bottles feature cheeky sayings and friendly salutations. The brand’s commitment to sustainability is evident in its use of 100% recycled PET bottles, aligning with consumer demand for eco-friendly packaging.

Market Impact and Consumer Reach

The launch of Bubly Burst is expected to accelerate Bubly’s growth and expand its consumer base. PepsiCo’s Chief Marketing Officer highlighted the brand’s ability to adapt to evolving market trends while maintaining the fun and playful energy that consumers love.

By Andrea Wilson

Andrea Wilson is a talented junior content and news writer at Scope Sweep. With a passion for writing and a dedication to delivering high-quality content, Andrea has quickly established herself as a valuable contributor to the team. Graduating from the prestigious University of Sydney, she brings a strong academic foundation and a keen eye for detail to her work. Andrea's articles cover a wide range of topics, from breaking news to informative features, ensuring that readers are well-informed and engaged. With her ability to research and present information in a clear and concise manner, Andrea Wilson is committed to providing readers with accurate and captivating content. Stay connected and up-to-date with Andrea's compelling articles on Scope Sweep

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